Zion signs endorsement deal with Jordan Brand

Field Level Media

July 23, 2019 at 6:36 pm.

New Orleans Pelicans forward Zion Williamson, the No. 1 pick in this year’s NBA Draft, has signed a multiyear shoe deal with Nike’s Jordan Brand.

Financial terms were not announced.

Williamson is the most coveted endorser in this rookie class after his All-America freshman season at Duke, when he suffered a late-season right knee sprain after his Nike sneaker ripped apart as he planted his left foot in a game against North Carolina.

That didn’t keep him from signing with a subsidiary of the company.

“I feel incredibly blessed to be a part of the Jordan Brand family,” Williamson said in a statement. “Since I was a kid, I dreamed of making it to the league and having the type of impact on the game Michael Jordan had and continues to have today. He was one of those special athletes I looked up to, and I really can’t express how happy and excited I am for this journey.”



Other NBA stars who have a partnership with Jordan Brand include Russell Westbrook, Blake Griffin, Chris Paul and Jimmy Butler.

“Zion’s incredible determination, character and play are inspiring,” Jordan said in a statement. “He’s an essential part of the new talent that will help lead the brand into the future. He told us he would ‘shock the world,’ and asked us to believe him. We do.”